If you are a dental practice owner who strives for being the best, making sure you have the right team in place is imperative. But is it enough to employ “good” people who are hard workers?
To reach maximum profitability and productivity, you want team members who agree with and work together toward your shared values and goals.
Let’s face it—there are a lot of dentists out there. Why should a patient pick you? Most often, patients don’t choose a dentist based on what they do. They choose based on how the practice does it.
But before you can ensure your staff strives to achieve your goals based on your core values, you must know them yourself.
How do I know the Core Values for my Dental Practice Vision?
Nailing down the core values for your practice begins with a clear vision.
If you don’t fully understand your vision and core values, Prosperity Dental Solutions can help you create a vision growth Blueprint™ that is customized for you and your practice.
The best success in your dental practice is measured by how closely it fits your vision. Your vision defines who you and your practice are. The type of patient experience you want to provide and who your ideal patients are define your vision.
Is your vision to provide a pampering patient experience? Are your ideal patients young families? Would you prefer to treat seasoned professionals? Maybe you desire to offer affordable dentistry to the less fortunate?
Your core values are a product of your vision.
For instance, if your vision is to provide affordable dentistry, one of your core values should include keeping a trim budget.
On the other hand, if your vision is for a boutique experience, a core value should include only purchasing and utilizing the best equipment and materials. You should pad the budget for items that pamper your patients, such as heated massage chairs, large televisions with Netflix, a fridge stocked with drinks, and an inviting coffee bar that includes tea, cappuccino, and espresso options.
If your vision is to serve the geriatric population, one core value could address safety. Think handrails, non-slip mats, and signs with larger letters.
Your core values support your vision and serve as a guide to achieving it. They shape the trajectory and direction of your practice.
What do Core Values and Team Members Have to do With Each Other?
Once you establish your core values, it is vital to share them with your team. Your staff is your biggest asset when it comes to patient satisfaction, marketing, the growth of your practice, and future success and profitability. They affect every aspect of your practice, so you want them on board with where you are headed.
Hold a meeting and let them know why you chose the values you did and the importance of them. Get their feedback. They can even help you brainstorm ways to achieve them.
If one of your values is education, offer to pay for classes and continued education. Encourage them to seek opportunities.
Show your employees you value them by asking for their input on setting specific goals. Let them know your anticipated results. Then, you can evaluate them based on how well they perform within your core values.
If the evaluation shows an employee doesn’t hold true to you and your practice, it may be time to hire someone else.
When your core values are true for you, your team, and your practice, profits and productivity rise. Patient satisfaction improves. Everyone achieves greater success and experiences an enhanced workplace culture.
Are You Ready to Reach New Heights in Your Dental Practice?
Contact Prosperity Dental Solutions online or call (817) 975-4576 today to set up your free consultation.