4 Tips for Getting New Patients in Your Dental Practice

Practice Management, Team Building and Clinical Coaching

getting new patients

Are you interested in getting new patients for your dental practice? Did you know that attracting new patients and retaining the ones you already have requires more than great marketing and excellent dentistry?

No matter how much you market or excel at providing superior oral health care to your patients, increasing new patients and maintaining current ones can be a struggle. Don’t let keeping up with daily operations become an interference with the most important goal—an exceptional patient experience.

You can be organized and deliver top-notch dental treatments, but if you don’t keep patient experience as a top priority, you could not only lose out on new patients but jeopardize the ones you already have.

As the lead prosperity coach, CEO, and founder of Prosperity Dental Solutions, I have over two decades of dentistry experience. My passion is to help dentists create a simplified path to predictable success.

Today I would like to offer 4 tips for improving your patient experience. Implementing each of these will help you attain a full patient schedule:

  1. Properly Train Your Front Office Team
  2. Make Your Practice Unique
  3. Create an Office Culture
  4. Flexible Financing Options

Tip #1 for Getting New Patients: Properly Train Your Front Office Team

Your front office team provides your patients with their first experience of your practice. This includes phone calls and the first time they walk through your door. Moreover, they provide a continuing experience with each phone call and patient visit.

Does your team know how to greet your patients and make them feel welcome? Do they understand the importance of every phone call made to your dental practice? Does everyone understand that the reception and response to new patient calls define your practice?

Attitude, professionalism, and good communication are paramount. Has your front office team received proper training to handle this? Do they know how to convert potential new patients who call with a question into a patient booked for an appointment?

Phone and face-to-face interactions between patients and your front office team leave a lasting impression that can make or break your practice.

Tip #2 for Getting New Patients: Make Your Practice Unique

What does your dental practice offer that other dentists don’t?

Do you know your vision? If not, Prosperity Dental Solutions can help. One of our main goals is to help dentists define their specific goals and dreams when it comes to their unique vision.

Do you have competitive advantages? Specific goals to achieve patient satisfaction? Maybe you offer a specialty service?

When you find a niche in your practice, you attract patients much more effectively than a “one-size-fits-all” mentality.

And once you know your vision and niche, you want to promote and market them consistently. This will set you apart as an authoritative choice and bring you new patients.

Tip #3 for Getting New Patients: Create an Office Culture

Do you realize every detail about your practice plays a role in your office culture? The treatment and care provided, your team attitudes, the physical environment, and even office décor all matter.

Patients interpret your values based on their overall patient experience, including how the team treats them and how your practice runs and looks.

Do the colors in your practice speak what you want to say? When patients call your office or come in for treatment, do they experience organization and timeliness or chaos and long waits? Does your team communicate your values and beliefs to patients with every thought, action, and word?

The first step involves defining your beliefs and values, which requires understanding your unique vision and mission. Next, you need to communicate this important information to your team and make sure they believe in it and understand your expectations.

When everyone works together at conveying your vision and mission to your patients, it increases team building and improves patient experiences. This helps your practice to thrive by boosting productivity, attracting quality staff, bringing in new patients, and keeping current patients coming back.

Tip #4 for Getting New Patients: Flexible Financing Options

Most successful dentists provide their patients with a variety of payment options.

Dental treatments can be expensive, and while patients may understand the need, they may believe they can’t afford it.

For instance, some patients don’t have dental insurance, and they are searching for a membership plan. Do you offer one? How about options for payment plans, such as Care Credit or low-interest payments?

The more options you offer, the more likely you are to hear “yes” to treatment plans.

Do you want to increase profitability and productivity in your dental practice?

If you don’t fully understand your vision, mission, beliefs, and values, or if you are interested in finding a niche, I can help!

Call (817) 975-4576 today to schedule a complimentary phone call with me so we can find out if we have what it takes to improve your profits together.

Jennifer Pearce Answers: How Do I Increase New Dental Patients

Practice Management, Team Building and Clinical Coaching

How to Increase New Dental Patients

Let’s face it. If you want your dental practice to be successful, you need to bring in new dental patients.

How many do you need? Well, that depends on several factors.

Most dental practices should acquire anywhere from 10-25 new patients a month. But if you are a specialist, brought on a new doctor without a patient base, or your practice is new, you need a lot more than that. With my help, you can understand all your numbers and learn how to attract new patients.

I’m Jennifer Pearce, founder, owner, and lead coach at Prosperity Dental Solutions. I have been involved in dentistry and improving dental practices for almost 25 years. If you don’t know how many new patients you need, you should.

But before I focus on how to achieve new dental patients, let’s talk about who really pays your bills.

Current patients.

New Dental Patients Vs Current Patients

Of course, bringing in new patients will always be important, but don’t let that focus keep you from caring for your current ones. You want the loyal patients who come to you two or three times a year to keep coming back.

Who do you think will be more likely to accept a treatment plan for a root canal, filling, or scaling and root planing? A patient you just met? Or the one who has known and trusted you for years?

In my next blog, I will discuss keeping the patients you already have.

Acquire New Dental Patients With Referrals

When someone is looking for a dentist, they have a lot of options. Why don’t patients just go to the closest dentist? Because all dentists are not the same.

People aren’t searching for a dentist who knows dentistry. They expect that of all dentists. What they want is a dentist they can trust. A dentist who will care for them with respect, kindness, and friendliness. So, they ask friends or family or go online to get feedback.

Believe it or not, patients are trusting online reviews more and more. In fact, many people trust an online review as much as a referral from a friend.

Don’t just be a dentist. Be the dentist patients come to for the way you deliver dentistry. Be the dentist your current patients will want to refer others to and make positive reviews about you.

And when you are that dentist, you can ask your patients to make referrals and post online reviews. As long as they like you, most patients are happy to help out when asked.

The more positive reviews and feedback you receive, the more new patients will walk through your door.

Ramp Up Your Online Presence

In today’s world, people are constantly on their phones, computers, and tablets. Online searches are so popular—Google has become a verb. You want to do everything you can to be where potential patients land when searching for a dentist. And once they land there, you want them to feel like you are the dentist they want.

Some ways to improve your online presence include:

  • Have an engaging website that funnels potential patients to the all-important “Contact Us” button. Unless you went to marketing school along with dental school, get some help with this. After all, you wouldn’t want a marketing person performing dentistry, would you? It may cost more to have someone else do it, but when you consider this is your 24/7 salesperson, it’s worth it.
  • Include a blog on your website. But not just any blog. Make it informative. Give out helpful information. The more time patients spend reading things you have to say, the more they trust you. Keep them reading with interesting and educational content. End each blog with your contact information and an invitation to call and schedule an appointment. It may seem obvious, but many blogs forget to do this.
  • Search Engine Optimization (SEO). This is incredibly important and frustratingly complex. If you don’t know how to maximize SEO, you need someone who does.
  • Utilize directory listings. If you don’t have listings, get them. If you have them, update them. Fill in all the profile information. Add a picture. And make sure your information is consistent. Google likes consistency. For instance, don’t have your practice name on one site and your doctor name on another.
  • Respond to every review. If you can’t, assign someone else to. All reviews deserve a response. Even the negative ones. (They sometimes happen to the nicest people!) When you respond with an apology and make some kind of offer, like a gift to give you another chance, it lets others know you care and want your patients to be happy.

Engage in Social Media

Unless you want to avoid millennial patients, you should be utilizing social media. With this group of potential patients—if they don’t see you on social media, you don’t exist.

Social media can be a very powerful tool. That is, if you use it the right way. While it can be a great thing to link all your wonderfully written blogs to social media accounts, they are called social for a reason.

Get personal. Engage with people. Show what life is like in your practice. Include pictures of your office and staff. Post about your office party. Tag your manager on boss’ day. Get creative.

Which social media site is the best? By a longshot, Facebook is number one. One of the best parts of Facebook is Facebook Ads. You can target ideal patients in specific locations about services you love to provide.

If you can do more than one social media site, a second choice would be Instagram or Twitter. If you can handle three, do them all.

Are you ready for more new dental patients?

If you would like to learn more about attracting new dental patients and keeping your current ones happy, I would love to help you. Call me at (817) 975-4576 or contact me online today to schedule your free consultation.

Do Your Dental Practice Core Values Matter to the Team?

Practice Management, Team Building and Clinical Coaching

core values can increase profitability

When you and your team work together toward core values, profitability is increased.

If you are a dental practice owner who strives for being the best, making sure you have the right team in place is imperative. But is it enough to employ “good” people who are hard workers?

No.

To reach maximum profitability and productivity, you want team members who agree with and work together toward your shared values and goals.

Let’s face it—there are a lot of dentists out there. Why should a patient pick you? Most often, patients don’t choose a dentist based on what they do. They choose based on how the practice does it.

But before you can ensure your staff strives to achieve your goals based on your core values, you must know them yourself.

How do I know the Core Values for my Dental Practice Vision?

Nailing down the core values for your practice begins with a clear vision.

If you don’t fully understand your vision and core values, Prosperity Dental Solutions can help you create a vision growth Blueprint™ that is customized for you and your practice.

The best success in your dental practice is measured by how closely it fits your vision. Your vision defines who you and your practice are. The type of patient experience you want to provide and who your ideal patients are define your vision.

Is your vision to provide a pampering patient experience? Are your ideal patients young families? Would you prefer to treat seasoned professionals? Maybe you desire to offer affordable dentistry to the less fortunate?

Your core values are a product of your vision.

For instance, if your vision is to provide affordable dentistry, one of your core values should include keeping a trim budget.

On the other hand, if your vision is for a boutique experience, a core value should include only purchasing and utilizing the best equipment and materials.  You should pad the budget for items that pamper your patients, such as heated massage chairs, large televisions with Netflix, a fridge stocked with drinks, and an inviting coffee bar that includes tea, cappuccino, and espresso options.

If your vision is to serve the geriatric population, one core value could address safety. Think handrails, non-slip mats, and signs with larger letters.

Your core values support your vision and serve as a guide to achieving it. They shape the trajectory and direction of your practice.

What do Core Values and Team Members Have to do With Each Other?

Once you establish your core values, it is vital to share them with your team. Your staff is your biggest asset when it comes to patient satisfaction, marketing, the growth of your practice, and future success and profitability. They affect every aspect of your practice, so you want them on board with where you are headed.

Hold a meeting and let them know why you chose the values you did and the importance of them. Get their feedback. They can even help you brainstorm ways to achieve them.

If one of your values is education, offer to pay for classes and continued education. Encourage them to seek opportunities.

Show your employees you value them by asking for their input on setting specific goals. Let them know your anticipated results. Then, you can evaluate them based on how well they perform within your core values.

If the evaluation shows an employee doesn’t hold true to you and your practice, it may be time to hire someone else.

When your core values are true for you, your team, and your practice, profits and productivity rise. Patient satisfaction improves. Everyone achieves greater success and experiences an enhanced workplace culture.

Are You Ready to Reach New Heights in Your Dental Practice?

Contact Prosperity Dental Solutions online or call (817) 975-4576 today to set up your free consultation.

Take your first step towards achieving a prosperous dental practice.

Schedule a Consultation

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Practice Management, Implementation and Mentoring of Systems

 

Testimonials

Practice Management, Implementation and Mentoring of Systems

"I highly recommend Jennifer as a dental coach and as a person who understands what it takes to drive improvement. She has a wealth of experience and knowledge that makes her an invaluable tool in strengthening a practice. My practice has been successful, however, I knew that I wanted to take it to another level. Jennifer has a keen understanding of the ins and outs of running a practice, and what it takes to elevate all aspects of the practice. Whether it's a desire to improve treatment case acceptance, create more harmony and positive energy at the office, or implement the vision of the practice, Jennifer has the know how to make it happen. She says it as it is, and is down to earth and honest. I have already seen improvements across the board in my practice since we have been working together. I'm excited about the growth opportunity and confident that I have chosen a partner who understands the practice needs, and the intricacies needed to achieve the change I'm seeking. My team loves her and she has been a huge component in the success of my practice."

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