Jennifer Pearce’s Secrets for Creating a Successful Dental Practice

Practice Management, Team Building and Clinical Coaching

Secrets for Creating Successful Dental Practice

Before you can create a successful dental practice, you must define success. What does success look like to you? Is it a full waiting room? A fully booked schedule? Happy patients? Hopefully, you aspire to higher things than just making it through the day and paying your bills.

To me, a successful dental practice is one you and your team love showing up for each day. It means building positive relationships with your patients while delivering care and quality services to them. A successful practice grows as it builds your professional reputation and offers financial security.

If that sounds like success to you, keep reading.

My name is Jennifer Pearce, and I am the founder, owner, and lead-coach of Prosperity Dental Solutions. My idea of success? Helping dentists define and achieve their idea of success. Whatever that means for you. My dream is to help you fulfill your dreams.

So, how do you deliver quality services that “WOWs” your patients and leaves lasting impressions on them?

Let me share some secrets with you.

Build a Successful Dental Practice by Building Relationships with Your Patients

One of the most important things you can do to be successful in your dental practice is to make sure your current patients want to keep coming back to you—even if they move away.

Today’s patients are smart. They know they have choices. If they don’t like the care or treatment they get, they know there are plenty of other dentists out there.

As smart as patients are, though, they also make assumptions. They believe all dentists know the same dental stuff. In other words, if they have a broken tooth that needs a crown, they figure any dentist they choose can handle placing a crown.

They don’t care to know how a crown is placed.

What they care about is how the dentist’s office treats them when getting the crown.

Are they welcomed and greeted by name when they enter? Is everyone friendly? Does the dentist treat them with care?

Are they treated like family?

How do you treat patients like family? By building relationships with them.

Get to know your patients. Find out what is important to them. Get creative. Go beyond having a picture of the patient on their chart. Have a notes section in each patient’s file that includes family member’s names, hobbies, careers, and other useful information. Make sure each team member asks them about something going on in their life.

Encourage team members to add to the notes section. For instance, if a patient tells the hygienist they are going on a cruise next month, she can add this to the notes and ask how the cruise went at the next visit.

It’s also important to give a piece of yourself to the patients. Let them get to know you. Of course, you don’t want to overwhelm them and make it seem like it’s all about you, but you can share a few details here and there. Keep it positive!

Another idea is to have a place for personal pictures of the team. Maybe a corkboard on the wall in the waiting room covered with pictures of the team members traveling or attending events. Include fun times around the office, like a Christmas party. This allows patients to get to know everyone a bit more and acts as a conversation starter.

Make Your Dental Practice Unique

Give patients a reason to choose your practice. Offer a unique service or amenity that impresses them.

Figure out what kinds of patients you most enjoy treating and cater to them.

For instance, if you like young families, don’t just have a play area for kids. Lots of dentists do that. Get creative. Bring someone in on certain days or during certain times to “man” the playroom and watch the kids. Can you imagine how much mothers of young kids would appreciate a babysitter so they can enjoy peace and relaxation while getting their dental care?

Have a “mommy room” where a mother in need can nurse a baby and change a diaper. Create a “no cavity club” that you share on social media (with mom’s permission).

Get your team involved and brainstorm ways to make your practice stand out from all the rest. You could even ask your patients for ideas.

Then use your uniqueness in your marketing material.

Appreciate Your Patients

Don’t just send your patients birthday cards, send them holiday cards too. Christmas, Thanksgiving, Fourth of July, Valentine’s Day, Easter. If a veteran, be sure to acknowledge that as well.

When a patient sends you a referral, send them a thank you gift. It could be a gift card, flowers, a fruit basket. Whatever. When you show your appreciation, they will be more likely to refer more patients to you.

Have a business card drawing once a month. Let the prize be something the winner appreciates but also markets you. For instance, maybe a nice lunch or gift basket delivered to the patient’s place of work. Their co-workers will take notice.

Create raffle tickets patients can earn for things like showing up on time, liking you or making comments on your social media, referring patients, posting a positive review. Again, get creative. And make the raffle for something nice to encourage participation.

Start Building a Successful Dental Practice Today

Want to learn more ways to keep your patients happy and satisfied, so they keep coming back and refer others to you?

Contact me online or call (817) 975-4576 today to get started.

Here’s to you achieving all the success you dream of!

Jennifer Pearce Answers: How Do I Increase New Dental Patients

Practice Management, Team Building and Clinical Coaching

How to Increase New Dental Patients

Let’s face it. If you want your dental practice to be successful, you need to bring in new dental patients.

How many do you need? Well, that depends on several factors.

Most dental practices should acquire anywhere from 10-25 new patients a month. But if you are a specialist, brought on a new doctor without a patient base, or your practice is new, you need a lot more than that. With my help, you can understand all your numbers and learn how to attract new patients.

I’m Jennifer Pearce, founder, owner, and lead coach at Prosperity Dental Solutions. I have been involved in dentistry and improving dental practices for almost 25 years. If you don’t know how many new patients you need, you should.

But before I focus on how to achieve new dental patients, let’s talk about who really pays your bills.

Current patients.

New Dental Patients Vs Current Patients

Of course, bringing in new patients will always be important, but don’t let that focus keep you from caring for your current ones. You want the loyal patients who come to you two or three times a year to keep coming back.

Who do you think will be more likely to accept a treatment plan for a root canal, filling, or scaling and root planing? A patient you just met? Or the one who has known and trusted you for years?

In my next blog, I will discuss keeping the patients you already have.

Acquire New Dental Patients With Referrals

When someone is looking for a dentist, they have a lot of options. Why don’t patients just go to the closest dentist? Because all dentists are not the same.

People aren’t searching for a dentist who knows dentistry. They expect that of all dentists. What they want is a dentist they can trust. A dentist who will care for them with respect, kindness, and friendliness. So, they ask friends or family or go online to get feedback.

Believe it or not, patients are trusting online reviews more and more. In fact, many people trust an online review as much as a referral from a friend.

Don’t just be a dentist. Be the dentist patients come to for the way you deliver dentistry. Be the dentist your current patients will want to refer others to and make positive reviews about you.

And when you are that dentist, you can ask your patients to make referrals and post online reviews. As long as they like you, most patients are happy to help out when asked.

The more positive reviews and feedback you receive, the more new patients will walk through your door.

Ramp Up Your Online Presence

In today’s world, people are constantly on their phones, computers, and tablets. Online searches are so popular—Google has become a verb. You want to do everything you can to be where potential patients land when searching for a dentist. And once they land there, you want them to feel like you are the dentist they want.

Some ways to improve your online presence include:

  • Have an engaging website that funnels potential patients to the all-important “Contact Us” button. Unless you went to marketing school along with dental school, get some help with this. After all, you wouldn’t want a marketing person performing dentistry, would you? It may cost more to have someone else do it, but when you consider this is your 24/7 salesperson, it’s worth it.
  • Include a blog on your website. But not just any blog. Make it informative. Give out helpful information. The more time patients spend reading things you have to say, the more they trust you. Keep them reading with interesting and educational content. End each blog with your contact information and an invitation to call and schedule an appointment. It may seem obvious, but many blogs forget to do this.
  • Search Engine Optimization (SEO). This is incredibly important and frustratingly complex. If you don’t know how to maximize SEO, you need someone who does.
  • Utilize directory listings. If you don’t have listings, get them. If you have them, update them. Fill in all the profile information. Add a picture. And make sure your information is consistent. Google likes consistency. For instance, don’t have your practice name on one site and your doctor name on another.
  • Respond to every review. If you can’t, assign someone else to. All reviews deserve a response. Even the negative ones. (They sometimes happen to the nicest people!) When you respond with an apology and make some kind of offer, like a gift to give you another chance, it lets others know you care and want your patients to be happy.

Engage in Social Media

Unless you want to avoid millennial patients, you should be utilizing social media. With this group of potential patients—if they don’t see you on social media, you don’t exist.

Social media can be a very powerful tool. That is, if you use it the right way. While it can be a great thing to link all your wonderfully written blogs to social media accounts, they are called social for a reason.

Get personal. Engage with people. Show what life is like in your practice. Include pictures of your office and staff. Post about your office party. Tag your manager on boss’ day. Get creative.

Which social media site is the best? By a longshot, Facebook is number one. One of the best parts of Facebook is Facebook Ads. You can target ideal patients in specific locations about services you love to provide.

If you can do more than one social media site, a second choice would be Instagram or Twitter. If you can handle three, do them all.

Are you ready for more new dental patients?

If you would like to learn more about attracting new dental patients and keeping your current ones happy, I would love to help you. Call me at (817) 975-4576 or contact me online today to schedule your free consultation.

Take your first step towards achieving a prosperous dental practice.

Schedule a Consultation

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Practice Management, Implementation and Mentoring of Systems

 

Testimonials

Practice Management, Implementation and Mentoring of Systems

"I highly recommend Jennifer as a dental coach and as a person who understands what it takes to drive improvement. She has a wealth of experience and knowledge that makes her an invaluable tool in strengthening a practice. My practice has been successful, however, I knew that I wanted to take it to another level. Jennifer has a keen understanding of the ins and outs of running a practice, and what it takes to elevate all aspects of the practice. Whether it's a desire to improve treatment case acceptance, create more harmony and positive energy at the office, or implement the vision of the practice, Jennifer has the know how to make it happen. She says it as it is, and is down to earth and honest. I have already seen improvements across the board in my practice since we have been working together. I'm excited about the growth opportunity and confident that I have chosen a partner who understands the practice needs, and the intricacies needed to achieve the change I'm seeking. My team loves her and she has been a huge component in the success of my practice."

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